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ChangingCourse.com, Find Your Life Mission and Live It

Issue 233

October 22, 2010

About Your Subscription

Compass

ChangingCourse.com since 1995 dedicated to helping people like you to:

~Live Life on Purpose ~Work at What You Love ~Follow Your Own Road

Inside Today's Issue

Opportunity Knocks

What Can These Inspired Entrepreneurs Teach You? by Valerie Young

Featured Resource

Love to Research? Collect $50+ Per Hour Surfing the Web

In the Garden

Learning Opportunities

  • Work at What You Love Workshop & Retreat

The View From the Other Side

Resources for A Change

  • NASFT Fancy Food Show

  • Specialty Coffee Magazine

  • Foodzie: New Online Marketplace for Specialty Food Makers

  

Share This Issue

 

This is your moment! Throw off the lines. Leave behind the safe harbor. Catch the wind and sail into the open waters. Seek Adventure. Go after your dreams. Discover your life.
~ Unknown


News from Ripley Road

Fall is here and after the long dry spell this summer everyone anticipated a dull foliage season. Happily, they were wrong. It turned out to be nothing short of glorious.

If you follow me on Facebook.com you know I love snapping nature photos on my Cokie walks. Here are a few of my recent fall shots.

I mentioned last time that I'd been tapped to be a bone marrow donor for a 62 year old man. Something changed with the recipient's health because his physician's have now decided it's not the right time for a transplant. It may still happen. But for now, it's a wait and see thing. In the short term I'll just have to continue to donate blood -- and I strongly encourage you to do the same.

This has been a busy speaking time. And not without a few surprises!

For instance, what do you imagine college students do on a Friday night? Well, you may be as surprised as me that 330 graduate students showed up on a Friday night to hear me speak at Michigan State University about Overcoming the Impostor Syndrome.

A week later I was in Albany speaking on the same topic at a conference aimed primarily at women at IBM. I knew it went well. But even I was surprised when the conference organizer wrote to say, "Your workshop was OVERWHELMINGLY the most well received content of the event!" Talk about feeling flattered!

The woman who invited me to speak at IBM had attended a workshop of mine ten years earlier when she herself was a student. Today she's in an executive.

Lesson: You never know who's listening or how what you do today may pay off down the line.

 

Opportunity Knocks: Creative Ways to Make a Living Without A Job

What Can These Inspired Entrepreneurs Teach You?

Valerie Young

By Valerie Young

In the last issue you heard about some of the inspiring entrepreneurs I met at last year's New England state fair known as The Big E.

(If you missed that issue and want to catch up on the tomato lady, the woman selling pumpkin seeds on QVC, and much more you can always find back issues in the Changing Course Newsletter Archives.) 

A few weeks ago I went back to the fair. And entrepreneurs I met on this year's visit were equally inspirational -- and educational. Each offer valuable lessons you can easily put to use to start or grow your own small business.

Stand Out from the Crowd

Too many people never launch their business because they think they need to come up with something totally new. Rubbish. You don't have to totally re-invent the wheel. All you have to do is start with a basic product or service and then look for a way to differentiate yourself from the crowd.

For example, a staple at any fair is the wonderfully bad fair food. Personally other than the clam fritters in the Rhode Island building, I usually pass on the fried Oreos, fried onions, and of course fried dough. But when all three local news channels featured a vendor selling fried butter, even I was intrigued.

So I set off to find and interview19-year fair veteran Paula Cushing-Pote and personally sample the product -- purely part of the job you understand :). It turns out that fried butter is really a pat of butter inside a golf ball-size ball of fried dough sprinkled with sugar and cinnamon. (One is actually quite good, three is overwhelming.)

The real discovery was that Paula is a savvy mom-preneur with a knack for spotting the next big thing. Coming up with something unexpected like fried butter and fried jelly netted her tons of media coverage. Google "Big E and fried butter" and you'll see the dozens of newspapers and TV stations that covered Paula's unique treat.

Money wise her strategy paid off. Basically, she sells a few tablespoons of batter and a pat of butter at $5 a pop, which means the profit margin is enormous. Finding a way to stand out netted a ton of press and major profits as well. Paula told me she's already planning her next stand out idea for 2011. For now though she's not spilling the beans... or the butter.

Branch Out in Unexpected Ways

No matter what business you're in, there's probably a way to do your thing -- but in a different medium. Sculptor Jim Victor could have stuck with the usual mediums like wood or stone. He certainly could have been perfectly happy to have his work appear in prestigious New York Times, Philadelphia Magazine, Der Spiegel and others or to have his work in private and public collections including the Jimmy Carter Presidential Library.

But where's the fun in that when Jim could also travel the country, indeed the world, as a food sculptor! Among his many commissions are various food sculptures, including butter, chocolate, vegetable and cheese sculptures for many State Fairs, organizations and people.

How can you do your thing but in a different medium or arena? If you usually run teleclasses, offer a live class. Instead of making quilts out of fabric, think about creating one out of, I don't know, birch bark or something. It may not keep your customer's warm at night but I guarantee you'll find an audience!

Go Where the Crowds Are

You could set up an online or brick and mortar business and hope customers will come to you. Or if you want to make massive sales in a short period of time then you can see where the crowds are going and bring your product to them!

For instance, pet collars are not exactly a novelty item. Yet Keith's Critter Gear booth was absolutely mobbed with eager customers. Partly it's because of the growing trend toward buying products that are handmade and American made. Buyers love that every single one of the colorful pet products are personally hand sewn by Keith Kolapakka and his partner Aaron Letourneau in their home in Concord, New Hampshire.

Like most enterprises, this one was launched on the side while the two men worked their full time jobs. Neither knew how to sew at the time. But here's the key: They were willing to learn. (Click here for Kevin and Aaron's complete start up story.)

However, the other reason these guys are so profitable is because they aren't sitting around hoping someone will find them online and place an order. Instead they go where the people are. Given they've sold at the Big E now for 8 years, it's safe to say their strategy has paid off.

Someone else attracting a big crowd at the fair was former automotive designer turned children's book author Joan Klatil Creamer. Joan wrote and illustrated a fun line of books based on The Magic Scepter

The primarily market for children's books are parents and grandparents. And while both groups can be found in bookstores, they show up in droves at fairs. Which is exactly why Joan struts her creative stuff at fairs across New England and as far away as Pittsburgh and Maryland rather than rely on the usual venues. You can find her very full fair schedule at www.TheMagicSceptre.com.

If you sell a highly specific niche product, this model may not work for you. But if you're in a broad enough niche like food, pets, children, cell phone accessories, and the like then think seriously about going where the crowds are and let the crowds flock to you.

It is the small things like these that can make all the difference. As you think about your current -- or future -- business, look for ways to apply the lessons learned from these inspiring entrepreneurs to grow your own dream!

Add Your Two Cents Share this newsletter with a friend

Your thoughts mean so much to me -- and the other 23,000 change seekers who've received this article. I'd love to hear what you think! Click here to hop over to the Changing Course Blog!

About the Author

"Profits into Passions" expert, Valerie Young, abandoned her corporate cubicle to become the Dreamer in Residence at ChangingCourse.com offering resources to help you discover your life mission and live it. Her career change tips have been cited in Kiplinger's, The Wall Street Journal, USA Today Weekend, Woman's Day, and elsewhere and on-line at MSN, CareerBuilder, and iVillage.com. An expert on the Impostor Syndrome, Valerie has spoken on the topic of How to Feel as Bright and Capable as Everyone Seems to Think You Are to such diverse organizations as Daimler Chrysler, Bristol-Meyers Squibb, Harvard, and American Women in Radio and Television.

To read more articles about how to work at what you love without a job go to ChangingCourse.com/articles.htm

Connect With Valerie Online

Replace "if I can, I hope, maybe" with "I can, I will, I must." ~ Mary Kay Ash

Featured Resource

Love to Research Things?
Collect $50+ Per Hour Surfing the Web

Whether you’re just looking for some extra spare-time cash, or are looking for a new career, I’d like to introduce you to a unique freelance business opportunity: internet research.

An internet researcher specializes in surfing the Web for writers and editors who desperately need help finding more information on their subject matter. They NEED information gathered from all over the Web. It's how they bring proof and credibility into their writing. And, they don't want to do it themselves — they'd rather focus on writing.

So, they need a researcher to surf the Web for them, and they’re willing to pay you $50+ per hour to find the info they're looking for.

And AWAI’s Secrets of Becoming an Internet Research Specialist: How to Surf the Web for Freedom and Profit Program explains step-by-step exactly how to do it. You’ll find out what projects look like, what you get from a client, what you’re expected to deliver, how you actually do the research, and some fun little tips that are going to make your life much easier. And if you order before Midnight TONIGHT, you can save $50 off the program.

Will you get rich as a freelance researcher? Highly unlikely. But remember, it's all about setting up small profit centers.

Whether you choose to work full-time or part-time, you’ll have complete control over your own schedule, the flexibility to live and work where you want and earn as much or as little as you want. Now that's what I call rich.

Order "Secrets of Becoming an Internet Research Specialist"
before Midnight TONIGHT, Friday October 22nd and save $50!

 

You're on your own. And you know what you know. You are the one who'll decide where to go. ~ Dr. Seuss

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The Changing Course Newsletter
Copyright 2010
Lisa Tarrant, Editor
Valerie Young, Publisher info@ChangingCourse.com www.ChangingCourse.com 7 Ripley Road
Montague, MA 01351

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Don't judge each day by the harvest you reap but by the seeds that you plant.
~ Robert Louis Stevenson

In the Garden

Planting Seeds and Watching Them Grow

Now and then I like to feature the progress of readers who are actively pursuing their dream of self-bossing. The people you're about to meet attended a Work at What You Love Workshop & Retreat with me here at my home in scenic Montague, Massachusetts.

Each returned home raring to put the plan they began at the workshop into place. I think you'll be as inspired as I was at the incredible progress each has made in a matter of months...

Trust Your Gut

Gail Ruth of Alaska didn't have a booth at the Alaska State Fair. Yet a powerful inner voice kept telling her to go to the fair -- and bring her exquisite hand painted silk scarves with her.


Workshop participants model Gail's scarves - that's Gail standing next to me

I'd seen Gail's scarves because, at my urging, she brought a sampling to the Work at What You Love Workshop & Retreat workshop in January, and I can tell you they are both fashion and art. Since attending the workshop, she's gotten a lot done, including setting up a website www.GailRuth.com -- something that can take others years!

Even Gail knew it made no "logical" sense to tote her wares to a place where she was not even a vendor. But being deeply spiritual, she is not one to ignore a calling. So she crafted a special specially made over-the shoulder case, tossed a scarf around her neck, and headed to the fair not knowing what to expect but open to the infinite possibility of life.

Sure enough, the owner of a local gift store who was a vendor noticed her scarf. Imagine the owner's surprise when Gail responded by opening her bag to display dozens more! The owner immediately asked her to be the store's featured artist for October.

The very next week a different group invited Gail to display her scarves at a two day spiritual retreat. Gail completely sold out of all 35 scarves by noon the first day! Cha ching!

 

A Space of One's Own

If you've ever yearned for your own separate workspace, you'll love this photo of Judy from Rhode Island standing in her newly leased 1,000 square foot "idea incubation and creative exploration" studio. Very cool!

As Judy explained, "I wanted to experience having a dedicated space (something I always wanted to have) and the synergy I would get from the collaborative atmosphere, as opposed to working alone at home." Adding, "The site markets itself as a ‘collaborative for artists and entrepreneurs’, and that mix fits my profile exactly."

She has lots of plans for the studio. Among them is having a place to house her growing library of reference materials she can absorb while lounging on comfy furniture.

Judy also plans to have fun with her own creative activities including adult puppetry (she has 40 puppets & a stage/theater) and designing and constructing fabric art in the form of high-end vests, handbags, and shawls.

As Judy herself looks ahead to retirement, she also plans to actively explore developing corporate employee programs relating to pre-retirement planning.

And despite currently being a rather uncreative corporate job, Judy also plans to use her creative background to create in-house expressive arts programs as a way to reduce stress reduction and encourage innovation among employees.


Judy, "Yak-Yak," and Serena

Find a Teacher

The big news from Serena in San Francisco is -- drum roll please -- she quit her corporate job on October 1st!

"It's been great," she said. "I feel so much more focused and energized, like a weight has been lifted off me. My job was robbing me of my joy."

Serena is making good on the goal she set at the workshop to double her monthly eBay income from $1,000 to $2,000! To get there she continued to invest in her education by attending an eBay training boot camp and working with an eBay coach who helped her rethink how to streamline her business selling of all things, stuffed animals.

One of the things we talked a lot about at the retreat was Serena's passion for thinking up stories involving her own stuffed animal collection. So I connected her with the Institute for Children's Literature, and thanks to the training and one-on-one feedback from her instructor, Joyce Hansen, things are taking off faster than she'd dreamed.

"My instructor really liked my second assignment, a short story, that I turned in, and thinks that with a few, minor changes, it is ready to be submitted to a periodical for consideration! That was a big boost to my confidence," says Serena.

It's wonderful that Serena is poised to become a published writer. However what is even more exciting is that's after long last, she's found her gift.

"When I've sat down to write, the words have just come," says Serena. "I am still in awe because almost everything I've ever done, including my eBay business, has been a struggle, one way or another. My friends tell me that this is a sign that I have this writing gift and that I'm doing what I'm supposed to be doing. For that, I have you to thank for kicking me into gear with my writing!"

Serena is not the only one to dump her day job after attending the workshop...

"Recovering attorney" Melissa also made good on her promise to walk away from her high stress job at a law firm. From here she applied and got accepted into a program at MIT. It's all part of Melissa's larger plan to use her law degree to work for social justice in Latin America.

And in a similar vein, Ashley from Toronto put her massage practice on hold to realize a long held dream to move to Latin America to explore what the future may hold for her in a place she loved as a child. (Hint: If you're still searching for your calling look to your childhood as Ashley did.)

There are many more success stories I could share. The point is, growing a dream is a lot like growing a garden. It starts with the desire for growth.

Then, just as you would ready the soil for planting, you must prepare your mind by believing that you deserve to be happy, that it's okay to  both want to make good money and find your work enjoyable, too, and that it really is possible to live life on your own terms.

Next, you must plant the seeds. Seeds come in different forms including the essential seed of hope. When you hear about an idea, learn a new piece of information, or meet people like these who are taking action, suddenly you see the world in an entirely different way.

Most important of all is to realize that your dream requires tending in order to bear fruit. Brainstorming, information-gathering, reading, coaching, education, and finding support are all good ways to nourish to a dream.

If you are ready to step into your life and realize big results, join me at the next live "Work at What You Love" workshop and retreat happening November 12-14 -- or if travel is an issue, register for the Virtual retreat beginning December 3-5.

Is it an investment? Yes. But as you can see, it is an investment that will pay you back many times over.

Because I strictly limit the number of participants, and set up a system for ongoing support, the people who attend this workshop make more progress in a few short months than most people do in their entire lives! It's also the reason I am comfortable saying it truly is a life changing experience.

To learn how you can put yourself on track to be my next success story, click here.

 

Don't be afraid to take a big step if one is indicated; you can't cross a chasm in two small jumps. ~ David Lloyd George

Learning Opportunities

"Work at What You Love"

Workshop & Retreat

November 5-7, 2010*
Montague, Massachusetts

(For Maximum Benefit & Attention
This Event is Limited 8 People Only)

If the idea of loving what you do appeals to you, make a promise to yourself right now to take the first bold step on behalf of your dreams.

Join me at my home in November where you and a very small group of fellow dream seekers will...

  • Discover the powerful secrets to turning almost any passion into a money-making small business ...

  • Receive personalized coaching from an acclaimed expert to help you to define your true calling... overcome obstacles... so you can begin to take the leap from having a boss to being your own boss...

  • Walk away with your own step-by-step plan to make your dream of working at what you love a reality -- and the support to follow through... 

Give Yourself The Time And Space
You Need To Tune Out The "Noise"
Of Your World As It Is And
Tune Into Your Wildest Dreams...

Come as you are... leave with your dream -- and a plan in hand.

I could go on and on about this amazing event. Instead, I'll let the a few of the people who were there tell you what they thought...

Only 6 Spots Left!

If Past Retreats Are Any Indication,
This Event Will SELL OUT

To hear from more change seekers and to learn about how this highly personalized workshop/retreat can help you profit from your passion and achieve your goal of a richer, more rewarding life CLICK HERE NOW.

George Eliot wrote, "It's never too late to be what you might have been." Isn't it time you finally made the commitment to discover the work you were meant to do?

November 12-14th
Montague, MA
Click Here to Learn More

* Love to Attend But Can't Travel? Register for the Virtual Work at What You Love Workshop

December 3-5, 2010

Since I began offering these retreats in my home last year, I've heard from hundreds of people who would LOVE to be there. Unfortunately because of work, family, health, and/or funds they simply can't get to a live event.

I don't want anyone left out of what truly is a transformative experience.

When you watch the video and read the true success stories from the "In the Garden" section here -- you'll see for yourself!

So I've put together a highly convenient and affordable "virtual" workshop! Click here to learn more.

When you attend the Virtual Work at What You Love workshop you'll still get the full benefit of being coached personally by me on interesting ways you can turn the things you love to do into income (this portion of the program alone represents up to a $1500 value).

Plus, you also still gain all of the support, encouragement, and input that comes from working pursing your dream with a small group of determined change seekers... people who often see your gifts before you do!

Spaces are still limited. Learn more here
 

 

Those who build the future are those who know the greater things are yet to come, and that they themselves will help bring them about. ~ Melvin Evans

Compass

The View From the Other Side

"Let your business become what it was meant to be. Get out of your own way and let your business guide you… I created Owning Pink, but it’s not mine.
The community owns it."

~ Dr. Lissa Rankin, Founder and Pink Director of Mojo – Owning Pink

Compass

 

Resources for A Change

If you -- or someone you know -- is considering a food related business, check out these helpful resources:

NASFT Fancy Food Show Recent Fancy Food Shows have attracted 19,000 to 32,000 attendees from specialty food, wine, gift and department stores, supermarkets, restaurants, mail-order and other related businesses. You’ll find thousand exhibitors from around the world, presenting more than 100,000 specialty foods to discover and sample.Fancy Food Show The show is not open to the general public. But, if you are serious about starting your own food related business, I would give your company a name – any name – and sign up to attend as many introductory seminars as you can. If you already have a business, come prepared to make deals! An impressive 87% of all attendees either authorize or recommend purchasing decisions.

Specialty Coffee Magazine I love these niche magazines because you can learn so much about different business worlds from the articles and the ads make you aware of different businesses in that area.

Foodzie: New Online Marketplace for Specialty Food Makers Artists and craftspeople have been selling their stuff at Etys.com for years. So well in fact that the model served as the inspiration for Emily Olson to join two other twenty-something wanna-be entrepreneurs to launch a similar online marketplace for artisan food makers. Foodzie.com hosts nearly 400 sellers nation wide and claims a 20 percent cut of all purchases made through the site.

 

Full Disclosure: Being in business since 1995 and having 23k subscribers means I'm constantly approached by companies to feature their offerings in exchange for a referral or affiliate fee. I reject most of these offers. I would never risk my reputation by recommending something I myself would not purchase or stand behind – and neither should you.

Please be assured any product, service, or seminar I endorse for which I may be compensated – including those featured in this newsletter – always meet my strict guidelines To learn more about what it takes to receive the Changing Course Seal of Approvalclick here. To read my article, "Transparency in Your Business: Legal or Otherwise"click here.