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ChangingCourse.com, Find Your Life Mission and Live It

Issue 190

August 8, 2008

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ChangingCourse.com since 1995 dedicated to helping people like you to:

~Live Life on Purpose ~Work at What You Love ~Follow Your Own Road

Inside Today's Issue

Opportunity Knocks

Have a Great Idea for a Business? Test the Waters Before Diving In

Featured Resource

Business Success Bootcamp for Fitness Enthusiasts 

Be a Part of Valerie's New Book

Guest Article

Upcoming Workshops and Teleclasses

  • Opportunity Hour Teleclass

  • Alexandria Brown's Online Success Blueprint Workshop Teleclass Series

  • Shanghai Photography Exposition

The View From the Other Side

Resources for a Change

This ad-free bimonthly newsletter is brought to you compliments of ChangingCourse.com.

Keep your dreams alive. Understand to achieve anything requires faith and belief in yourself, vision, hard work, determination, and dedication. Remember all things are possible for those who believe. ~ Gail Devers

Opportunity Knocks: Creative Ways to Make a Living Without A Job

Have a Great Idea for a Business?
Test the Waters Before Diving In

Valerie and her rescue dog,
"Cokie Roberts"

By Valerie Young

Now and then I meet someone (usually a young person) who tells me they really like helping with people, so they're thinking about going into Human Resources or HR as it's commonly referred to. They imagine themselves sitting in their large private office eagerly awaiting a long line of interesting employees with interesting problems in need of interesting solutions.

Ask most people who are already in HR though and they're likely to paint a very different picture. Instead of spending time helping people, most people in HR spend the better part of their jobs days dealing with the "administrivia" of the business
world -- hiring, terminations, benefits, pensions, payroll, and all too often, petty grievances.

A lot of jobs seem different from the outside. Think about your current career or job. Now that you're there, is it what you thought it was going to be? Probably not.

Fantasy vs. Reality

Entrepreneurs are not immune to this "leap before you look" syndrome. Take the classic bed and breakfast fantasy. Clients often tell me they love the idea of selecting the colors and the furnishings, picking fresh flowers from the garden for the breakfast table, greeting the guests, and generally making everyone feel at home. Once the guests check out, they picture themselves settling into a big comfy chair with a good book or perhaps puttering in a Zen-like perennial garden. Utter bliss.

Once the real estate is purchased, most people don't have the capital to hire others to do the cooking, cleaning, and bookkeeping. As a consequence, once the decorating is done and the garden is planted, they realize they've become a combination short order cook/chamber maid/bookkeeper!

Every business has its more mundane parts -- especially in the beginning when you're bootstrapping your business or are a "solo-preneur." But still, the goal is to love more of the work than not. So, before you leap, you need to check out just how wide the expanse is between fantasy and reality.

How do you test out a business idea? Well, if you truly do want to run a bed and breakfast (and for people who are natural hosts, there are lots of wonderful aspects of running a B & B) the best way to get your feet wet without taking a financial soaking is to become a B & B sitter. Just like it sounds, sitters take over the day-to-day operations of established inns so the owners can go on vacation or otherwise get away. Companies like Deserve a Break actually match B & B owners in Australia and New Zealand with experienced relief workers. Similarly, in the UK, farmers can turn to a decades old company called Loring, King and Loring for relief and contract milking and agricultural staff.

Another option is to go to "school." Sticking with our B & B example, you don't need to earn a four year degree in hotel and restaurant management to learn how to run an inn. Many B & B's offer weekend workshops for aspiring inn-keepers and some owners do individual consulting. If there are no classes in your area, contact a local B & B and ask if they'd let you intern with them in exchange for some free staffing time once you're trained.

Getting Prospective Customers to Put Their Money Where Their Intentions Are

Even large, well established companies look before they leap. Hotel giant Hyatt ran an ad in the New York Times Magazine for its new Life Care community in Briarcliff Manor, New York. What caught my eye was not the fact that a hotel chain is branching out into senior housing, but rather the clever way Hyatt went about testing the waters before making a significant financial investment. Here is the fine print:

Through this marketing material, Classic Residence by Hyatt is exploring the market demand for a Life Care community in Briarcliff Manor. By joining the Priority Reservation Program, you are expressing your interest in future residency at Classic Residence by Hyatt at Briarcliff Manor. A Priority Reservation agreement is not a Continuing Care Residency Agreement. All deposits will be held in escrow at Bank of New York. You may obtain a full refund of the reservation system deposit, with interest earned at the prevailing rates at any time for any reason. If a refund is requested, however, you forfeit your priority number and benefits. Your status in the program is subject to the terms of the Priority Reservation Program, which are explained in the Priority Reservation Agreement. Classic Residence by Hyatt is currently under development, with a proposed opening date of 2009. Hyatt is a registered trademark of Hyatt Corporation.

How smart is that? In this case, it paid off. Hyatt withdrew plans to open the community due to escalating construction costs.

Think you'd like to borrow from the Hyatt model to explore market demand for your own high priced product or service? Before you start cashing any checks, keep in mind that the people sending you money are not investors. And as such you can't use prospective customer's money until you actually decide to move forward with your enterprise and your customers have signed a clearly spelled out agreement on the front end. This is definitely one place where you'll want to employ the services of an attorney. But still, if your business idea lends itself to a similar approach, it's a fascinating example of testing the waters by getting prospective customers to put their money where their intentions are.

There are lots of ways you can look before you leap into a new business. For example, you can:

  • Talk to people who are doing the kind of work you think you'd enjoy. Find out what they love -- and don't love -- about their work, what a typical day is like, and what they would have done differently if they had to do it all over again.

  • Read "how to" books. It may not give you the total picture, but at least you'll know more than you did.

  • Search for "how to" Web sites. As with reading books, it is not the same as test driving a business idea, more like sticking a toe into the information pool.

  • Work for someone else in a similar business. Depending on the business, you may be asked to sign a non-compete clause. Then again, if your goal is to start a specialized summer camp, the smartest way to see if you'd like running a camp is to first work at one.

  • Take classes. Check with your local adult education program, do a search for schools specializing in your area of interest, or seek out online courses. You never know what's out there until you look. For example, The Institute of Culinary Education in New York City offers courses in how to write a proposal for a cookbook, breaking into food writing, and how to be a food stylist/ photographer (ICECulinary.com).

  • Join an industry association. In addition to getting their publications, most associations offer conferences, seminars, and other opportunities to learn from and connect with people in your prospective line of work.

  • Hang out with people who are already doing what you think you'd like to do. If you've got an inventive mind but have never acted on it join a group like the Inventors Network in Minneapolis (InventorsNetwork.org), Washington, DC (DCInventors.org), or Springfield, MA (IRNetwork.org). You'll find a list of networks by state at InventNet.com.

  • Find a mentor. Some people will mentor you for free. However, depending on how much time and training you need, you should expect to pay your mentor. If that person is successful in the business you're considering, it will be well worth the investment.

  • Volunteer, intern or apprentice. I had the opportunity to chat with Steve Curwood, host of Living on Earth, an engaging environmental news and information program heard on over 300 National Public Radio stations. Naturally the first thing I did was pump him for information on how someone would go about getting their own program on public radio. Before trying to pitch an idea, Steve urged anyone interested in being on the air to first volunteer at their local station so they can learn first-hand how public radio works.

  • Take on a few clients or assignments for free. In addition to gaining experience, building confidence, and developing a portfolio or track record it's a great way to see how you like the work before making a larger investment of time and money.

  • Start small. Everyone wants to go from nothing to having their own full blown business in a day. Not only is it not possible but you'd miss invaluable lessons. But perhaps most importantly, starting small once again allows you an opportunity to dabble in a new enterprise before deciding if it's right for you. Small steps add up. Changing Course began when I sent away for a cassette tape on how to break into the newsletter business. That was over 10 years ago. Today I have over 22,000 subscribers. The key is to just begin.

Do you have a great idea for a business? There are lots of ways to test the waters before you dive in head first. Ralph Waldo Emerson once said, "Don't be too timid and squeamish about your actions. All life is an experiment. The more experiments you make the better."

Add Your Two Cents

Want to comment on this article? Click here to hop over to the Changing Course Blog!

About the Author

"Profiting From Your Passions" expert Valerie Young abandoned her corporate cubicle to become the Dreamer in Residence at ChangingCourse.com offering resources to help you discover your life mission and live it. Her career change tips have been cited in Kiplinger's, The Wall Street Journal, USA Today Weekend, Woman's Day, and elsewhere and on-line at MSN, CareerBuilder, and iVillage.com. An expert on the Impostor Syndrome, Valerie has spoken on the topic of How to Feel as Bright and Capable as Everyone Seems to Think You Are to such diverse organizations as Daimler Chrysler, Bristol-Meyers Squibb, Harvard, and American Women in Radio and Television.

To read more articles about how to work at what you love without a job go to ChangingCourse.com/articles

Limitations live only in our minds. But if we use our imaginations, our possibilities become limitless. ~ Jamie Paolinetti

Featured Resource

Business Success Bootcamp for Fitness Enthusiasts 

Are you (or is someone you know) a personal trainer, fitness instructor, conditioning coach, or other independent fitness professional… or want to be? Are you passionate about being healthy and fit and helping other people do the same? Do you want to stop working twelve hour days and still grow your business by an extra $4000-$5000 a month?Turn Your Enthusiasm for Fitness into an Income Stream

Then I encourage you to seriously consider grabbing a seat at fitness entrepreneur Ryan Lee's third Personal Trainer Business Success Bootcamp happening this September in Connecticut (Fair warning: his first two Bootcamps sold out fast). The theme of this year's mega-event is Work Less Make More.

It would be impossible to share all the rave reviews from past attendees but here are a few standouts to give you a feel for what it's all about… 

“[The workshop was] awesome, fantastic, fabulous, fun, informative, high energy, non-stop excitement. I will be back. Thanks Ryan, I am amazed and awed.”
~ Susan Ripley, Fit for Teens

“I can surely double or triple my income in the next year. I can't wait to get back to London and start kicking a_ _!” ~ Gavin Walsh

“As a newcomer to this industry, I learned more valuable and immediately useful information in 3 days than I learned in 12 years of attending events in my previous industry!” ~ Lindee Goodall

“Ryan Lee's Bootcamp is the single best fitness event of the year. The quality of successful independent fitness professionals is on post above all the best. If you have any aspirations of running your own successful business in fitness, you must attend this event.” ~ Jason White, Strength Radio

Ryan is bringing together a world-class group of speakers on a wide range of income-generating and time-saving topics including…

  • How to earn an extra $100.00 a day with your own fitness blog

  • How to go from being a local fitness professional to an international fitness celebrity (gotta love those big dreams!)

  • Secrets of $75,000 per year part-time trainers: How to transition away from traditional one-on-one training

  • How to put your entire fitness business on autopilot (I happen to know this speaker and he absolutely knows his stuff)

Ryan has helped over 17,525 fitness professionals to dramatically increase their income. In addition to knowing Ryan personally (you will LOVE him), I'm also in a “mastermind” group with one of Ryan's star students -- a really great guy named Craig Ballantyne out of Canada who is rapidly closing in on a seven figure income. (And speaking of rapids, I'll be white water rafting, rock climbing, and mountain biking with Craig and a buch of other entrepreneurs next week in Aspen -- I'll be the one returning in a cast! But I digress…)

When you read about the speakers and all of what will be covered I am confident you will be as impressed as I was. But what I KNOW will blow you away is the price. Ryan has made this event affordable and accessible to just about anyone.

To learn more about this impressive business- and income-growing training event for fitness professionals at all stages of their careers, go to ChangingCourse.com/recommends/fitnesstraining

Even if you are on the right track, you'll get run over if you just sit there! ~ Will Rogers

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The Changing Course Newsletter
Copyright 2008
Lisa Tarrant, Editor
Valerie Young, Publisher info@ChangingCourse.com www.ChangingCourse.com 7 Ripley Road
Montague, MA 01351

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In the confrontation between the stream and the rock, the stream always wins - not through strength, but through persistence. ~ Buddha


Be a Part of Valerie's New Book

Do you secretly worry that others will find out you're not as intelligent and competent as they seem to think you are? Do you often dismiss your accomplishments as a "fluke" or "no big deal?" Do you sometimes shy away from or obsess about taking on greater challenges because of nagging self-doubt? Are you crushed by even constructive criticism, taking it as evidence of your ineptness? Are you waiting to be exposed as an impostor, fake, or fraud?

If so, join the club!

It's estimated that 70 percent of people have experienced these feelings of intellectual fraudulence which are especially common among first generation professionals, creative types (Mike Myers says he's always waiting for the "no talent police" to show up at his door), students, and others. Fearing that we have somehow managed to fool others, "impostors" live in fear that sooner or later we are going to be "found out."

In March I signed a *big* book deal with Crown Publishing Group to write a self-help book on the so-called Impostor Syndrome. The phenomenon was first discovered by psychologists Dr. Pauline Clance and Dr. Suzanne Imes. My book will explore existing research on impostor feelings combined with my own doctoral work on women's internal obstacles in achievement realms, observations from a variety of disciplines on issues of confidence and competence, and the anecdotal experiences of thousands of people who have attended my workshops from such diverse organizations as Boeing, Intel, MIT, Society of Women Engineers, and many more.

I am committed to including as many voices and experiences as I can -- including those of people seeking to change course. Simply said, I need your help.

For the next few months I'll be posing a different question designed to help me better understand how impostor feelings manifest in the lives of my readers. I hope you will take a moment to share your thoughts, stories, fears, and solutions with me so that I may, in turn, help more people to feel as smart and competent as they truly are.

Question of the Week

The theme this week is “success.” What does success mean to you… or in other words, how do you define success? Do you see success as being the same or different from “achievement” or “ambition” and if so, why and how?

Please include as much information as you feel comfortable sharing -- first name, current occupation, age, racial/ethnic background, state/province/country. Share as much or as little as you like. No matter what you share, I think just reading other people's stories will be enlightening to all.

Thank you in advance for your input and support. I couldn't do this without you! 

Share Your Response

Click here to share your answer to this Question of the Week

Valerie Young
Recovering Impostor
ImpostorSyndrome.com

 

An idea can turn to dust or magic, depending on the talent that rubs against it.
~ Bill Bernbach

Guest Article

3 'A-Ha' Success Principles That Have Reshaped My Business

By Alexandria Brown

Over the past two years I've immersed myself in learning. Because my business is marketing, I have mostly attended and spoken at marketing seminars. But I also make time to attend seminars and listen to audio programs on personal development as well.

Why?

You should actually work harder on yourself than you do on your job. I first learned that from Jim Rohn, whom some call the father of personal development. Some call him America's foremost business philosopher, but I just call him brilliant. (Jim was one of Tony Robbins' first mentors, too.)

There are three success principles I learned over the past year that I wanted to share with you. I call them my "a-has" because they put my attention on areas I'd never thought of. And following these guidelines has helped me skyrocket my income.

1. You are the average of the five people you hang around the most.

When I first heard this quote from Jim Rohn, it struck a big nerve in me. Robert Allen says something similar, that your income is the average of the five people you hang around the most. (Yikes!) I realized I needed to surround myself with people whom I wanted to be like. I still love my old friends, but I needed to be around people who take risks, think big, and talk about great ideas instead of the latest celebrity gossip or how much they hate their jobs.

What first opened up my circle of influence was attending seminars. I continually go to seminars on marketing, business, and personal development. There are so many great seminars going on every month all around the country, at all price points. You have no excuse not to get out there and meet people who are playing big!

2. Your habits create your future.

Brian Tracy talks a lot about this. Your daily habits create your long-term results. Your habits today will determine your outcomes tomorrow. If you want to be a millionaire, you've got to have millionaire habits. If you want to be a great leader, you must have the habits of a great leader. If you want to get in shape, you've got to have the habits of a fit person.

What new habit can YOU put into place right away? I wanted to put into place a millionaire habit. Because I detest budgets (and enjoy spending), I needed an easy way to save money. So now I have 10% of my income automatically go into a savings account that I cannot touch.

3. Make sure your environment supports you in playing big.

I recently had the chance to hear a dynamic woman named Artemis Limpert speak at an event in Dallas. There she pointed out that when you have a pet fish that's sick, you treat the water, not the fish. Your success depends more on your environment than you know, but it's extremely important that you give yourself an environment that supports you at the level you want to BE at. (Note that she did NOT say the level you are at now!)

My add-on to that is pay attention to these three areas of your environment:

First, your physical environment. Do you love your office? Are you surrounded by attractive things? Do you have a nice view or at least a beautiful piece of art to look at? I pay a pretty penny for my waterfront pad, but I can't tell you how inspiring it is every day to look out at the peaceful water, sailboats, blue sky, and palm trees. You don't have to spend a lot of money on your environment. Little touches like candles, flowers, music you love, and photos of friends and family can go a long way. (Even if your office is the kitchen table!)

Second, your emotional environment. Are you getting the support you need from your family and friends? It's up to YOU to ask for what you need. If they cannot provide it, find a support group, a mastermind group, or a coach. I recently joined a mastermind with 4 other entrepreneurial friends, and I'm finding it wonderful to have an instant advisory board for support. I can bounce ideas off them, ask for help with problem solving, share my victories, and sometimes just vent!

Don't forget your intellectual environment as well. Jim Rohn says, "Are you feeding your brain protein every day, or are you just giving it candy?" Most Americans sustain their brains solely on candy - that is, useless television shows, news, and gossip. Are you stimulating yourself with big ideas and new learning? Again, check out a seminar, take a teleclass, or buy some books or audio programs. (I love listening to programs on CD, so I can learn while driving around in my car.)

Do YOU have a favorite success principle? Please share it!

I'd love to know if you have a success principle that's changed your business or your life for the better. Please send it to me at Alexandria@EzineQueen.com with the subject line "My Principle."

About the Author

Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her at ChangingCourse.com/recommends/ezinequeen

Note from Valerie

Alexandria Brown is an extremely successful Internet marketer. She'll be holding her LAST EVER Online Success Blueprint Workshop this fall. If you're ready to leverage your business and increase your potential, go read more about this program at ChangingCourse.com/recommends/blueprintworkshop

As part of her workshop, Ali has set up a series of telephone interviews to teach her simple, proven 7-step plan. Sign up and learn more by going to her site at ChangingCourse.com/recommends/blueprintcalls

Sometimes we stare so long at a door that is closing, that we see too late the one that is open. ~ Alexander Graham Bell

Upcoming Workshops and Teleclasses

Turning Your Interests into Income:
The Opportunity Hour Teleclass With
"Opportunity Analyst" Valerie Young

Valerie Young

There really is no shortage of creative ways to get paid to do work you truly love. The problem is most people don't know how to profit from their passions.

Viable and fascinating business ideas are literally all around you. You just need to know where to look!

Listen in as serial "Opportunity Analyst" Valerie Young delves into her vast Opportunity Files to reveal some fascinating ways that regular people -- just like you -- have turned their interests into income!

You don't even need a lot of money. All it takes is a little creative thinking, which is a good thing because Real Success Without a Real Job author Ernie Zelinski calls creative thinking "the poor man's wealth." Ernie was spot on when he said, "There is nothing quite as exhilarating as coming up with a brilliant idea, putting it to good use, and eventually being rewarded handsomely for my efforts by the marketplace."

So join a community of dreamers and dream doers for an exhilarating hour of creative thinking, opportunity angling, and possibility-provoking fun! The rewards could be enormous!

Do you have ideas ideas or interests but you're just not sure if and how you can turn them into income? Post your ideas at Fast Track Headquarters on the Q & A Discussion Forum and they could be selected for the Hot Seat at the next Opportunity Hour Teleclass!

Monday, August 11, 2008

Morning Session
10:30-11:30 a.m. Eastern Time
Free for Fast Track Members*
$19.00 for Non Members**

Click Here to Register

Evening session
7:00-8:00 p.m. Eastern Time
Free for Fast Track Members*
$19.00 for Non Members
**
Click Here to Register

*This series is free to current members of the Fast Track Your Dream Community. **100 percent of Non-Members registration fees go to the non-profit micro-grant organization TrickleUp.org**

Alexandria Brown's Online Success Blueprint Workshop Teleclass Series

Ali's offering a sneak peak of her simple, proven 7-step formula in a series of free Teleclasses she's doing over the summer. Alexandria Brown, Ezine Queen

During this series of 75-minute calls, you'll discover:

  • New and easy ways to use email and the Internet to leverage your time, sell for you, and put your marketing and sales on autopilot

  • How to STOP marketing one-to-one and START marketing one to thousands... or tens of thousands! (This leverage is your key to super-fast income growth.)

  • Ali's personal story of how she transformed her original service-based business to an Internet-based business and skyrocketed her income to multiple
    7-figures per year
     

  • BRAND NEW strategies and secrets she's uncovered to grow her business FASTER and attract wealth easier than ever before. (And believe me, your mindset is just as important as your marketing and sales.)

Click here to sign up for Ali's Free Online Success Blueprint Teleclass Series

If you're ready to leverage your business and increase your potential, go read more about this program at ChangingCourse.com/recommends/blueprintworkshop

Shanghai Photography Expedition

Join professional photographer Shelly Perry on American Writer's and Artists Institute's first-ever trip to China… And find out just how easy it is to turn your snapshots into cash—and enjoy the fun, freedom, independence, and travel opportunities that freelance and stock photography deliver. Shanghai Photography Expedition

You'll…

  • Have fun exploring one of the fastest-changing cities in the world—while you get hands-on practice applying new photography skills…

  • Experience Shanghai in the company of like-minded travelers without worrying about whether or not you speak the language or know the city…

  • Learn from a professional photographer the best techniques for shooting pictures that sell for $50, $150, $250—and even higher…

  • Return home with the most amazing pictures to hang on your wall and show your friends…

Shanghai, China
October 23 - 28, 2008

Seats are limited. Go here for more details:
ChangingCourse.com/recommends/shanghaiphotography

Life is an adventure, dare it. ~ Mother Theresa

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The View From the Other Side

I get to do what I like to do every single day of the year. “I tap dance to work, and when I get there, I think I'm supposed to lie on my back and paint the ceiling. It's tremendous fun.

~ Warren Buffet, the second richest man in the world and arguably the most successful American investor in history

Compass

 

Resources for a Change

Have an Animal-Related Business… or Spin?
Being on the radio, whether as a guest or an advertiser, is a great way to get publicity for your business. Animal Radio is the largest nationally syndicated radio show on animals airing on over 90 markets, as well as on XM Satellite Radio and is America's first full-time animal radio channel. Recent guests include comedian and original host of "The View," Joy Behar, Grammy winner Emmylou Harris, fish trainer Dr. Pomerlaeau, and Debbie the Rat Lady (who knew?!). If you tune in this weekend, you'll hear an interview with fellow Changing Course reader Dyan diNapoli aka The Penguin Lady. (Some of you met Dyan when she attended and then spoke at my annual workshops.) Also this weekend I'll be speaking on great business ideas for animal lovers. The fact that my business has nothing to do with animals tells you that all you really need is a related hook to grab the attention of the media. To submit your own article, story idea, or audio or to advertise go to AnimalRadio.com.

FabJob This site features “how to: guides to starting a wide range of livelihoods like catering, acting, floral design, screen writer, personal fitness trainer, wedding planner, yoga teacher, etiquette consultant, art curator, stand up comic, and butler… just to name a few. (ChangingCourse.com/recommends/fabjob)

 

Make Money Writing Children's Books If have a passion for young people, and would love to make money writing for children or teenagers, read on. For over 34 years, the Institute for Children's Literature has been helping aspiring writers like you become published -- and paid -- writers. The course materials are outstanding plus, you'll be matched with a published author who'll review each assignment and help propel you to success. The course is affordable, you can take it at your own pace, and many students sell articles before even finishing the course! (ChangingCourse.com/recommends/childrenslit)

Jump on the Green Entrepreneurial Wagon The Plot to Save the Planet: How Visionary Entrepreneurs and Corporate Titans Are Creating Real Solutions to Global Warming
If you
passionate about the environment as I am, and want to learn more about what creative entrepreneurs are doing to address global warning and other threats, check out Brian Dumaine's book The Plot to Save the Planet: How Visionary Entrepreneurs And Corporate Titans Are Creating Real Solutions To Global Warming. I have not read it but it looks like something that might jumpstart your own entrepreneurial juices. Not looking to start a big company? Then how about a speaking business educating high school kids about the green opportunities that await them! ChangingCourse.com/bookstore.htm

 

 

Note: Changing Course does not accept paid advertisements from any of the resources listed here. This list is provided to expand your thinking about just how many interesting ways there are to make a living without a job!